Ownership
Your domain, your audience and relationships you can keep.
FROM THE BIC TOOLKITSmall useful things built in response to a slightly broken internet.
BIC UTILITY / FIELD CHECK 002
The Internet Health Check
How much of your internet presence do you actually own?
A CHECK-UP FOR YOUR CORNER OF THE WEB
Having an internet presence is not the same as owning one.
Google sends the visitors. LinkedIn holds the audience. Instagram decides who sees the posts. AI systems increasingly provide the answers without sending anyone anywhere.
This little website health check looks at what you control—and whether you have built something useful, distinctive and resilient enough for people to visit deliberately.
It is not a technical SEO audit. You will not need analytics, jargon or a solemn meeting about digital maturity.
INTERNET HEALTH UNITSTATUS: READY
NO CLIPBOARD. NO SALES CALL. NO NONSENSE.
How healthy is your corner of the internet?
Answer 12 plain questions. Get a score for ownership, discoverability, usefulness, distinctiveness and resilience—plus three things worth doing next.
Nothing you answer here is sent anywhere. The test runs entirely in your browser.
WHAT THIS WEBSITE ASSESSMENT MEASURES
Five signs of a healthier internet presence.
Discoverability
People, search engines and AI systems can understand what you do.
Usefulness
The site contains assets people have a real reason to use or revisit.
Distinctiveness
Your voice, knowledge and design do not feel interchangeable.
Resilience
One algorithm change cannot switch off the whole operation.
THE BIC VIEW
Use platforms. Do not build your whole house inside one.
A resilient website is not isolated from search, social media or AI. It simply has its own value, more than one route in and a direct relationship with at least some of the people it serves.