TRANSMISSION 000

BROKEN INTERNET CLUB / IDEAS YOU CAN TEST

A body of work.
Not a pile of tools.

Pick the question you are working on. Start with an idea, try something useful, then return with better evidence.

Notice. Name. Test. Build. Teach.

BIC is the editorial brain: observations, explanations and methods. Office of Small Failures is the experimental workshop. James’s LinkedIn is the public notebook. Existing BIC tools stay here, connected to the ideas that explain them.

  1. Notice the friction
  2. Name the problem
  3. Test an explanation
  4. Build a response
  5. Teach what changed

01 / Measurement

Traffic is not attention.

Question what the number measures, then keep the conditions with the claim.

  1. ReadRead the witness statement
  2. TryStart with the Range Model
  3. Take it furtherRecord a fixed AI-search sample
All tools and references in Measurement

02 / Ownership

Platforms are not your audience.

See what you depend on and what you can carry with you when the rules change.

  1. ReadRead about platform-held loyalty
  2. TryCheck your internet health
  3. Take it furtherMeasure platform dependency
All tools and references in Ownership

03 / Agents

Being readable is not the same as being usable.

Separate the visible page, retrievable knowledge and the actions a system is allowed to take.

  1. ReadRead: one page, three jobs
  2. TryMap a page’s three layers
  3. Take it furtherCheck the task and its permission boundaries
All tools and references in Agents

04 / Decision-making

A useful forecast is a map of assumptions.

Use evidence, timing and trade-offs to decide what to do—and when to change your mind.

  1. ReadLearn the six-step method
  2. TryBuild a forecast in Range Room
  3. Take it furtherCompare the original with actual results
All tools and references in Decision-making
  • Forecast Review Lab

    Keep the original, compare expected with actual, and save a new forecast for the remaining period.

  • Delivery Reality Check

    Map what must happen, test a later launch and preserve the original forecast for review.

  • Evidence Builder

    Turn observations into explicit forecast assumptions, with reasons, ranges and a review date.

  • Sensitivity Lab

    Move one forecast assumption at a time. See whether the result changes the decision.

  • Backtest Lab

    Lock a historical no-work forecast, reveal actuals and carry the learning into your next range.

  • Range Room — SEO forecast builder

    Build one forecast in a guided flow: baseline, five dials, evidence, three scenarios and a review point.

  • SEO Forecasting Assessment

    How broken is your SEO forecast? Score the six stages and get three practical repairs in about a minute.

  • Forecast game

    Practise ten decisions underneath a precise-looking SEO forecast in about three minutes.

  • Group Planner

05 / Good Internet

There is still something worth making here.

Find human-made places, question empty optimisation and preserve useful weirdness.

  1. ReadVisit Marginalia and the small, weird web
  2. TryWander the Internet High Street
  3. Take it furtherExplore interesting websites
All tools and references in Good Internet