ARTEFACT 013UPDATED
PLAY / LEARN
The £19,440 Game
Take one precise-looking SEO forecast apart in six steps. Leave with a range, visible assumptions and a review point.
Use this toolTHE PRACTICAL HALF OF THE MISSION
BIC
Toolkit
Things BIC has built because complaining about the internet only gets you so far.
Investigate what the internet is becoming. Build something useful in response.
The Toolkit contains small tools and experiments that diagnose platform dependency, measure what matters, build alternatives and make the strange, useful web easier to explore.
ARTEFACT 012NEW
MEASURE / DECIDE
The SEO Range Model
Build a no-change baseline, comparable search groups and three explicit decision scenarios.
Use this toolARTEFACT 011NEW
MEASURE / EXPERIMENT
Signal Sample
Measure AI-search visibility as sampled evidence — with a human interface and structured actions for compatible agents.
Use this toolARTEFACT 010NEW
EXPERIMENT
The Content Strategy
Keep publishing until the dashboard looks brilliant and the website stays exactly as useful as before.
Use this toolARTEFACT 009NEW
EXPERIMENT
The Insight Machine
Pick the conclusion first. Then make the numbers support it.
Use this toolARTEFACT 008NEW
EXPERIMENT
The Website Optimiser
How much personality can you remove before you’ve improved a website to death?
Use this toolARTEFACT 007NEW
ASSESS
Agent Experience Checker
Can an AI system understand the task well enough to act safely?
Use this toolARTEFACT 006NEW
DIAGNOSE
Platform Dependency Calculator
How much of your business rests on somebody else’s rules?
Use this toolARTEFACT 005NEW
ASSESS
Good Internet Score
How much nonsense stands between a person and the thing they came here to do?
Use this toolARTEFACT 004NEW
MEASURE
Zero-Click Impact Calculator
What happens when the impressions stay but the clicks disappear?
Use this toolARTEFACT 003LIVE
MEASURE
SEO ROI Calculator
Turn an organic traffic forecast into money-shaped numbers.
Use this toolARTEFACT 002LIVE
DIAGNOSE
Internet Health Check
How much of your internet presence do you actually own?
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WANDER
Internet High Street
Independent businesses. Actual websites. No algorithm required.
Use this toolTHE FOUR JOBS
Diagnose the problem.Measure what matters.Build alternatives.Explore the weird and useful web.