FIELD NOTE #007TRUST / EVIDENCE / INSPECTION
Trust Needs a Receipt
TRACE / verifiable AI runtime evidence
AI transparency is more useful when people can inspect evidence of what happened, not merely see a label saying AI was involved.
Open the noteFIELD NOTES FROM THE BROKEN INTERNET / FOUND IN THE WILD
Field
Notes
Short observations, experiments and evidence about what the internet is becoming—search, AI, platforms, ownership, attention, websites and the strange behaviour that emerges around them.
Follow by RSSFIELD NOTE #006LOYALTY / CHOICE / DEPENDENCY
Google Made Publisher Loyalty Installable
Google Preferred Sources / publisher button
A preferred source is not necessarily a direct relationship. Sometimes it is a platform remembering the relationship for you.
Open the noteFIELD NOTE #005ATTENTION / CONTROL / VALUE
Google Kept the Journey. Users Lost Control.
Google AI Mode / field experiment
Google kept more of the journey while users reported lower trust, satisfaction and control.
Open the note
FIELD NOTE #004CULTURE / CAPITAL / CHANGE
Shoreditch Is Being Overwritten
Shoreditch, London
The culture becomes the marketing for the thing that replaces it.
Open the noteFIELD NOTE #003READABLE / CALLABLE
Your Website May Need an Interface Nobody Can See
WebMCP / the agentic web
AI agents do not browse websites like people. Some sites may need a second, structured interface beneath the visible one.
Open the noteFIELD NOTE #002MEASURED, NOT GUESSED
Who Gets to Explain Your Brand to AI?
Google AI Overviews / UK intent
A five-brand field test found 76.3% of visible citations came from sources the brand did not control.
Open the note
FIELD NOTE #001FOUND, NOT PLANNED
The Internet Sent Me Here
Shoreditch, London
I went looking for offline serendipity. An app had already manufactured some for me.
Open the note