EXPERIMENT A / LAST TESTED 9 AUGUST 2026
Ten deliberately different services.
An independent shop, supermarket, parking service, streaming platform, bank, airline, smart-home product, public service, major platform and small independent website. These remain provisional editorial assessments: the experiment tests the rubric as much as the services.
Parking serviceCONFIDENCE VARIES BY TEST
51/100
RingGo
Mild Hostage Situation
The app is optional, which saves RingGo from an App for No Reason offence. The web route still turns paying for an ordinary parking space into an account relationship, while the cookie banner offered acceptance without an equally visible refusal. Functional, but distinctly more complicated than putting money in a machine.
Read the full profile →Independent ecommerceCONFIDENCE VARIES BY TEST
86/100
Hodmedod's
Mostly Civilised
Mostly Good Internet. The shop lets people browse detailed product information, add an item and reach payment without creating an account. It also provides the rare modern luxury of an email address, telephone number and postal address, although the pre-ticked marketing box needs putting back in its box.
Read the full profile →Large subscription platformCONFIDENCE VARIES BY TEST
88/100
Netflix
Mostly Civilised
A surprisingly civilised result for a very large platform. Prices, browser access, contact routes and two-click cancellation are unusually explicit, and an account is justified by the paid personalised service. The score also reveals a calibration problem: the current rubric may not fully express the wider dependency and data power of a platform this large.
Read the full profile →Major supermarketCONFIDENCE VARIES BY TEST
63/100
Tesco Groceries
Getting a Bit Platformy
Useful, broad and perfectly capable on the web, but online groceries begin with an account and now require a linked Clubcard. The app is optional and human help is unusually visible; the compulsory relationship starts before the first banana reaches the basket.
Read the full profile →BankCONFIDENCE VARIES BY TEST
80/100
Barclays
Mostly Civilised
A complicated institution with a surprisingly wide set of exits from the digital maze: website, Online Banking, telephone, branch and accessible contact routes. The account is justified; the score is for this support task, not a declaration that every banking journey is delightful.
Read the full profile →Airline and travelCONFIDENCE VARIES BY TEST
75/100
British Airways
Mostly Civilised
The useful bits are all here and an account is not required to research or manage a booking. The experience carries the usual travel-site thicket of fares, extras and scripts, but BA also publishes unusually concrete phone, address and accessibility routes.
Read the full profile →Smart-home productCONFIDENCE VARIES BY TEST
51/100
Hive
Mild Hostage Situation
The thermostat still has physical controls and subscription cancellation does not switch the heating off. But much of the 'smart' value depends on an account, app, hub and remote service: your radiator has acquired a small technology stack.
Read the full profile →Public serviceCONFIDENCE VARIES BY TEST
96/100
GOV.UK
Good Internet
Good Internet. The task begins immediately, asks only for what it needs and ends with an answer rather than a new relationship. There are telephone, post, relay and BSL alternatives too: public infrastructure behaving like public infrastructure.
Read the full profile →Major platformCONFIDENCE VARIES BY TEST
70/100
YouTube
Getting a Bit Platformy
Enormously useful internet living inside an enormously powerful platform. Watching remains possible without an account or app, but recommendation, advertising and creator dependency make the front door far less revealing than the building behind it.
Read the full profile →Small independent websiteCONFIDENCE VARIES BY TEST
95/100
Marginalia Search
Good Internet
Good Internet in workshop clothes. Search works without an account, the index tries to surface the web beyond commercial rankings, the code is open and the privacy explanation is unusually specific. It is less polished than a giant search engine and considerably more honest about what it is doing.
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