RANGE MODEL / DELIVERY REALITY CHECK

What Has To Happen?

If the work has to happen for the forecast to happen, put it inside the forecast.

LIVE IN MARCH+140 sales

LIVE IN JUNE+110 sales

Same 12-month period. Later delivery leaves less time for benefit. These outcomes are illustrative: three months late does not always mean 30 fewer sales.

01 / DEFINE

Fix the period. Define the work.

Work expected to drive benefit

Forecast startsForecast endsPlanned go-liveOn-time forecast outputOutput unit

The output is the benefit of this work above the no-work baseline, within this window. Go-live can precede the window; benefit outside the window is not counted.