RANGE MODEL / FORECAST REVIEW LAB

What Actually Happened?

Keep the original forecast. Compare it with reality. Update what comes next.

Fictional teaching data, not results from the talk. Original full-year assumptions: 100,000 impressions, 5.0% CTR, 2.8% conversion and a March launch. New evidence suggests 92,000 full-year impressions, 4.7% CTR, 2.9% conversion and a May launch. The separate June checkpoint actuals below let us compare matching periods.

01 / ORIGINAL EXPECTATION

Start with the original record.

Forecast group / work

Original forecast createdForecast startsForecast endsCheckpoint / review dateOriginal planned go-liveOriginal Best-supported sales (full period)Low sales (optional)Upside sales (optional)

Original assumptions and checkpoint expectations

Additional impressions (full period)Original CTR %Original conversion %Impressions expected by checkpointSales expected by checkpoint

Use the original delivery and ramp assumptions for the checkpoint expectation. The tool does not divide an annual forecast evenly across months.

Original delivery dependencies

Optional original decision threshold

Decision threshold in additional sales (optional)Threshold label

For minimum financial contribution, convert it to a sales threshold using your contribution per sale. Example: £8,000 ÷ £60 requires 134 whole sales.

Locking preserves this original record. Data-entry corrections are attached as notes; they never erase the original.

Starting over clears this session. Copy saved versions first. Review dates are planning cues, not automated reminders.