TEACHING CALCULATOR / FICTIONAL SHOE SHOP

Move one dial. Watch the decision move.

This is a simplified 12-month bridge, not a ranking predictor. Every result is additional to the no-work baseline and every input is illustrative.

Additional impressionsExtra visibility attributed to this group over the same 12-month period.CTR (%)Clicks divided by impressions for this specific group and result environment.Conversion rate (%)Use the finest reliable page or page-type evidence. Do not manufacture query-level conversion data.

Optional no-work baseline

No-work impressionsExpected visibility over the same 12 months if the proposed work does not happen.No-work CTR (%)Expected click response for this group without the new work.No-work conversion rate (%)Expected conversion for the comparable no-work period.

Optional target and investment

Contribution per sale (£, optional)Contribution after variable fulfilment costs. Leave at zero if you only need sales.Project cost (£, optional)The work needed to create the forecasted change.Target sales (optional)The business ambition. Keep it separate from what the evidence supports.

← Back to the Range Model